πŸ“‘ Posting reaches all of AfricaΒ·Registration open in πŸ‡ΏπŸ‡¦ SA, πŸ‡³πŸ‡¬ NG & πŸ‡¬πŸ‡­ GHΒ·more countries coming soon

BRAND GUIDE

Launch campaigns, reach creators/clippers, and scale your content across Africa.

Your Brand Dashboard

See all your campaigns β€” total, active, cumulative budget, and aggregate views β€” plus a KYC nudge if you're not yet verified.

KYC isn't required to create campaigns, but verified brands pay a lower fee (see Fees below).

Creating a Campaign

First choose your category:

  • Clipping β€” you upload a source video; creators/clippers edit and repost clips of it. CPM floor R20 (SA) / ₦1,000 (NG) / GHβ‚΅50 (GH). Target any mix of SA, NG & GH.
  • UGC β€” creators/clippers produce original content from your brief (no source video). Verified brands only, CPM floor 60.
  1. 1Category β€” pick Clipping or UGC (UGC requires a verified account).
  2. 2Basics β€” name, country, budget.
  3. 3Pricing β€” set your CPM and per-clip payout range (min threshold / max cap).
  4. 4Brief β€” creative brief, hashtags, caption template, the platforms the clip must be posted on, and per-platform posting guidance, plus a "top 4" editing guide for creators/clippers.
  5. 5Source material β€” Clipping only: link or upload the video creators/clippers will clip from.
  6. 6Review β€” see the full summary including platform fee and creator/clipper payout pool, then submit.

After submission your campaign enters Awaiting Payment β†’ you pay β†’ admin marks it paid β†’ Active. Once active, creators/clippers find it in the marketplace and start submitting.

Platform Fees

  • Clipping β€” Verified brand: 8.5% platform fee (of budget).
  • Clipping β€” Unverified brand: 10% platform fee.
  • UGC β€” 12% platform fee (verified brands only).
  • The remainder is your payout pool β€” what creators/clippers earn from.

The wizard shows this breakdown before you confirm. Get verified before your first campaign to save on every Clipping campaign β€” and UGC requires verification, so do it early.

Verified brands get a badge on their profile

Managing Campaigns

From your dashboard, watch submissions come in and track aggregate views and total paid out. Clips go through two reviews: you review first (brand review), then CAMp admin does compliance.

For each active campaign, tap Review Clips to approve or reject submissions. You have 7 days to act β€” if you don't, the clip is auto-approved and advances to admin. Approved clips earn creators/clippers from the submission date, so review promptly.

Set a realistic CPM and cap β€” too low and quality creators/clippers skip you, too high and you burn budget fast. Write a clear brief and a strong "top 4" guide: better direction means better clips.

KYC Verification

Verification depends on your account type, chosen during sign-up:

  • Individual β€” same flow as creators/clippers: ID type + number, ID (front + back), proof of address (and a bank confirmation letter for SA).
  • Company β€” Company Registration Documents, ID copies for each director, Proof of the Brand's Address, and Proof of Address for at least one director.

Getting verified drops your Clipping fee from 10% to 8.5% and unlocks UGC campaigns (12% fee). A Verified badge shows on your profile once approved.

Refer & Earn

Share your brand referral link from the Refer & Earn page. When a referred brand funds a campaign, you earn 1% of that campaign's budget for 180 days (subject to an admin-set per-brand cap).

Support

Brands get the same in-app Support chat β€” raise general questions or campaign/setup requests and admins respond there.

Read the full Brand Terms of Use for account requirements, fees, clip review, and refund policies.

Launching markets: πŸ‡ΏπŸ‡¦ SA Β· πŸ‡³πŸ‡¬ NG Β· πŸ‡¬πŸ‡­ GH now Β· more African markets coming soon

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